In 2006 Land Rover launched a pioneering CO2 offset scheme in the UK. Part of an integrated approach including investment in sustainable technologies and working with global conservation and humanitarian organisations, Land Rover is the only 4WD manufacturer to offer this comprehensive scheme.
The CO2 emissions of all new Land Rover vehicles sold in the UK are offset for the first 45,000 miles of use. Managed by Climate Care our New Vehicle Offset Programme invests in a specific range of Land Rover-funded alternative energy projects around the world including: Hydropower Tajikistan and Wind energy in China. The new vehicle programme is now being expanded to customers in other countries initially including Norway, Sweden and Belgium.
Land Rover also offset the emissions produced from the manufacturing assembly of our vehicles at our two production facilities, Solihull in the West Midlands and Halewood in the north west of England.
As part of our integrated CO2 approach , the Land Rover G4 Challenge and the Land Rover sales and service facilities and Experience Centres in the UK, all have their CO2 emissions offset by Climate Care.
CO2 offsetting works by funding (investment) in projects that avoid or reduce CO2 emissions ensuring that the amount saved balances the original emissions. The Land Rover CO2 Offset Programme invests in 3 key offset project types:
Renewable energy: Replacing non renewable fossil fuels with renewable energy sources such as solar and wind.
Technology change: Promoting the use of new technologies that avoid or reduce CO2 emissions.
Energy efficiency: Improving efficiency in energy consumption for communities and industry alike.
Many of these projects deliver additional environmental and social benefits such as conserving wildlife habitats and species, and providing employment for the local communities.
All of the projects funded go through a rigorous process of verification and validation to ensure and demonstrate the CO2 emissions offsets achieved.
